CYBER MONDAY SALE
Save 25% sitewide! Eligible orders also receive free shipping!

Privacy Policy

Last Updated: April 18, 2024

This Privacy Policy describes our policies and procedures on the collection, use and disclosure of Your information when You use the website and tells You about Your privacy rights and how the law protects You.

We use Your personal data to provide and improve the website. By using the website, You agree to the collection and use of information in accordance with the Privacy Policy.

Interpretation and Definitions

Interpretations

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Website or parts of our Website.
  • Company (referred to as either “the Company” , “We” , “Us” or “Our” in this Agreement) refers to American Tack & Hardware 12745 W Capitol Dr Suite 205 Brookfield, WI 53005.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Country refers to: Wisconsin, United States
  • Device means any device that can access the Website such as a computer, a cellphone or a digital tablet.
  • Personal Data is any information that relates to an identified or identifiable individual.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Website, to provide the Website on behalf of the Company, to perform services related to the Website or assist the Company in analyzing how the Website is used.
  • Usage Data refers to data collected automatically, either generated by the use of the Website or from the Website infrastructure itself (for example, the duration of a page visit).
  • Website refers to Amerelle Wallplates, accessible from amerellewallplates.com
  • You means the individual accessing or using the Website, or the company, or other legal entity on behalf of which such individual is accessing or using the Website, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Website, We may ask You to provide US with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code and City
  • Usage Data

We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Usage Data

Usage Data is collected automatically when using the Website.

Usage Data may include information such as Your Device’s internet Protocol Address (e.g. IP address), browser type, browser version, the pages of our Website that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.